TO LAUNCH BEST BUY’S NEW STAR WARS COLLECTION, WE BROUGHT THE FORCE TO THE STREETS WITH A SURPRISE NIGHTTIME STUNT OUTSIDE TORONTO’S CITY HALL. AS LIGHT RAIN FELL AND THE CITY LIGHTS REFLECTED OFF THE PAVEMENT, A FLASHMOB OF COSTUMED FIGHTERS IGNITED GLOWING LIGHTSABERS AND BROKE INTO AN EPIC BATTLE—DECKED OUT IN BEST BUY TECH AND SWAG. THE ATMOSPHERE WAS CINEMATIC, THE CROWD WAS ELECTRIC, AND THE ACTIVATION DELIVERED PURE FANDOM-FUELED SPECTACLE. UNEXPECTED, HIGH-ENERGY, AND SOAKED IN STYLE—IT WAS A MOMENT BUILT TO BE REMEMBERED (AND RECORDED).