Mixing With
COCKTAIL CULTURE IS BUILT ON PASSION AND CRAFT, BUT BARTENDERS AND SPIRITS BRANDS LACK A PLATFORM TO SHOWCASE THEIR ARTISTRY AND CONNECT WITH THE RIGHT AUDIENCE. WE LAUNCHED A CONTENT SERIES THAT CELEBRATED THE SKILL BEHIND COCKTAIL BARTENDING, PAIRED WITH TARGETED EVENTS AND ACTIVATIONS DESIGNED TO BRING THE COMMUNITY TOGETHER. EACH EXPERIENCE WAS TAILORED TO RESONATE WITH SPECIFIC BRAND DEMOGRAPHICS AND AMPLIFIED THROUGH SOCIAL AND REAL-WORLD CHANNELS. THE RESULT: MAJOR ENGAGEMENT, STRENGTHENED BRAND-BARTENDER PARTNERSHIPS, AND INCREASED EVENT ATTENDANCE THAT TURNED ENTHUSIASM INTO LONG-TERM BRAND AFFINITY.
Michael Mooney
MICHAEL MONEY BRINGS PRECISION, CREATIVITY, AND UNAPOLOGETIC FLAIR TO EVERY POUR—EMBODYING THE SPIRIT OF MODERN COCKTAIL CULTURE. AS A STANDOUT IN THE SCENE, HE TURNS CLASSIC TECHNIQUE INTO UNFORGETTABLE EXPERIENCE.
Monkey Shoulder
WHEN MONKEY SHOULDER AIMED TO STAND OUT IN TORONTO’S CROWDED COCKTAIL SCENE, WE CAPTURED THE RAW ENERGY OF REAL BARTENDING—NOT THROUGH AN AD, BUT THROUGH AN UNAPOLOGETICALLY BOLD CONTENT PIECE. PARTNERING WITH A TOP LOCAL MIXOLOGIST, WE DELIVERED A FILM THAT EMBODIED THE SAME ATTITUDE AS THEIR WHISKY: SMOOTH, UNCONVENTIONAL, AND UNFORGETTABLE.
Bols’ Genever
WE DIDN’T JUST FILM A COCKTAIL—WE BUILT A TIME MACHINE. FOR BOLS’ GENEVER REVIVAL, WE PARTNERED WITH STANDOUT BARTENDER MICHAEL MONEY TO PLAY WITH CHRONOLOGY, BLENDING ERAS TO SHOW HOW THIS 400-YEAR-OLD SPIRIT STILL THRIVES IN TODAY’S COCKTAIL CULTURE. THE RESULT WAS A BOLD, CINEMATIC PIECE THAT BRIDGED HERITAGE AND MODERNITY IN A SINGLE POUR.
Val Chagnon
WITH VAL CHAGNON BEHIND THE BAR, PRECISION MEETS PLAY. FOR BOLS’ GENEVER REVIVAL, WE TEAMED UP WITH VAL TO CRAFT A CINEMATIC PIECE THAT BLURRED PAST AND PRESENT—SHOWING HOW THIS CENTURIES-OLD SPIRIT CONTINUES TO INSPIRE BOLD, MODERN CREATIONS.
David grieg
DAVID GREG BRINGS A SHARP EDGE AND EFFORTLESS COOL TO EVERY COCKTAIL. FOR BOLS’ GENEVER REVIVAL, WE COLLABORATED WITH HIM TO CREATE A VISUALLY RICH NARRATIVE THAT FUSED TRADITION WITH MODERN FLAIR—PROVING THAT TIMELESS SPIRITS STILL SPARK FRESH CREATIVITY BEHIND THE BAR.
