Signature Series
WE SET OUT TO SPOTLIGHT THE CREATIVE TALENT BEHIND STOCK MUSIC, CHALLENGING THE PERCEPTION OF FACELESS STOCK HOUSES. BY UNVEILING THE REAL MUSICIANS BEHIND THE TRACKS, WE SHOWCASED THE ARTISTRY AND PASSION THAT POWER PREMIUMBEAT’S CATALOGUE. THE RESULT: A 40% INCREASE IN SALES OF FEATURED TRACKS, MULTIPLE SERIES ENTRIES BECOMING TOP-SELLERS, AND A STRONGER BRAND REPUTATION FOR QUALITY AND CRAFTSMANSHIP IN STOCK MUSIC.
Teamwork
PREMIUMBEAT SET OUT TO CHALLENGE THE PERCEPTION THAT STOCK MUSIC LACKS ARTISTRY BY HIGHLIGHTING ITS VITAL ROLE IN THE EDITING PROCESS. WE CREATED AN AWARD-WINNING COMMERCIAL THAT SHOWCASED THE SEAMLESS COLLABORATION BETWEEN MUSIC AND EDITING, POSITIONING THEM AS EQUAL PARTS OF THE CREATIVE EQUATION. THE CAMPAIGN REINFORCED THE VALUE OF STOCK MUSIC IN PROFESSIONAL WORKFLOWS, WON THE TELLY AWARD FOR BEST MUSIC IN AN ONLINE COMMERCIAL, AND ELEVATED PREMIUMBEAT’S REPUTATION AS A SOURCE OF HIGH-QUALITY, THOUGHTFULLY CRAFTED AUDIO.
