Without The Weird Stuff
PEOPLE WERE TURNING TO EXTREME FITNESS HACKS AND GIMMICKY HEALTH TRENDS, OFTEN IGNORING THE VALUE OF CLEAN, SIMPLE NUTRITION. WE LAUNCHED THE "WITHOUT THE WEIRD STUFF" CAMPAIGN TO SPOTLIGHT TRANSPARENT LABS’ NO-BS APPROACH—JUST CLEAN, EFFECTIVE PROTEIN. THE RESULT: A 35% BOOST IN SALES IN THE FIRST QUARTER, INCREASED BRAND VISIBILITY AMONG FITNESS-FOCUSED CONSUMERS, AND A STRONGER MARKET POSITION AS THE GO-TO FOR CLEAN, TRANSPARENT SUPPLEMENTS.
Farm to Shaker
TRANSPARENT LABS NEEDED A CAMPAIGN THAT SHOWCASED ITS COMMITMENT TO PURITY AND NATURAL, FARM-SOURCED INGREDIENTS—STANDING IN CONTRAST TO COMPETITORS USING SYNTHETIC FILLERS. WE DEVELOPED A VISUALLY CLEAN, HONEST CAMPAIGN ROOTED IN REAL FARM IMAGERY AND MINIMALIST DESIGN, HIGHLIGHTING THE BRAND’S TRANSPARENCY AND INTEGRITY. THE RESULT: 240% GROWTH IN WHEY PROTEIN MARKET SHARE, RECORD ENGAGEMENT, AND A MAJOR BOOST IN BRAND TRUST—CEMENTING TRANSPARENT LABS AS THE LEADER IN NATURAL SUPPLEMENTS.
Farm to Shaker
TRANSPARENT LABS NEEDED A CAMPAIGN THAT SHOWCASED ITS COMMITMENT TO PURITY AND NATURAL, FARM-SOURCED INGREDIENTS—STANDING IN CONTRAST TO COMPETITORS USING SYNTHETIC FILLERS. WE DEVELOPED A VISUALLY CLEAN, HONEST CAMPAIGN ROOTED IN REAL FARM IMAGERY AND MINIMALIST DESIGN, HIGHLIGHTING THE BRAND’S TRANSPARENCY AND INTEGRITY. THE RESULT: 240% GROWTH IN WHEY PROTEIN MARKET SHARE, RECORD ENGAGEMENT, AND A MAJOR BOOST IN BRAND TRUST—CEMENTING TRANSPARENT LABS AS THE LEADER IN NATURAL SUPPLEMENTS.
Make it Count
TRANSPARENT LABS NEEDED TO DIFFERENTIATE ITS CLEAN, FARM-SOURCED PRODUCTS FROM COMPETITORS RELYING ON SYNTHETIC INGREDIENTS. WE LAUNCHED A CAMPAIGN ROOTED IN SIMPLICITY AND AUTHENTICITY, USING REAL FARM VISUALS AND HONEST MESSAGING TO SPOTLIGHT THE BRAND’S COMMITMENT TO PURITY. THE RESULT: 240% GROWTH IN WHEY PROTEIN MARKET SHARE, A SURGE IN ENGAGEMENT, AND A MAJOR LIFT IN BRAND TRUST, FIRMLY POSITIONING TRANSPARENT LABS AS A LEADER IN NATURAL SUPPLEMENTS.
