UNION NEEDED A FRESH WAY TO BOOST AWARENESS AND CELEBRATE ITS TEAM, WHILE EMBRACING THE AD INDUSTRY'S RELENTLESS GRIND. WE PRODUCED A SHARP, SELF-AWARE DOCUMENTARY THAT SATIRISED AGENCY LIFE—TURNING THE HUSTLE INTO A HUMOROUS, HUMBLEBRAG THAT SHOWCASED UNION’S CULTURE AND WORK ETHIC. THE RESULT: VIRAL TRACTION ACROSS THE INDUSTRY, AWARD WINS AND NOMINATIONS AT CANNES LIONS, CLIO, ONE SHOW, AND THE CANADIAN MARKETING AWARDS, AND A STANDOUT BRAND MOMENT THAT POSITIONED UNION AS A BOLD, CULTURE-FIRST AGENCY.