Shutterstock Select
SHUTTERSTOCK WASN’T WIDELY RECOGNISED FOR CINEMATIC, HIGH-END FOOTAGE. TO CHANGE THAT, WE PARTNERED WITH TOP AERIAL COMMERCIAL CINEMATOGRAPHERS TO CREATE VISUALLY STUNNING CONTENT THAT BECAME THE FOUNDATION OF SHUTTERSTOCK SELECT. THE RESULT: A 400% INCREASE IN SALES, MAJOR ADOPTION OF THE NEW COLLECTION, AND A SIGNIFICANT LIFT IN BRAND PERCEPTION—CEMENTING SHUTTERSTOCK AS A GO-TO SOURCE FOR PREMIUM CINEMATIC VISUALS.
PhASE II
AFTER THE SUCCESS OF GET TO WORK, SHUTTERSTOCK AIMED TO PUSH FURTHER, CAPTURING GREATER DIVERSITY, ENERGY, AND AUTHENTICITY IN WORKPLACE IMAGERY. WE LAUNCHED PHASE 3, EXPANDING THE COLLECTION WITH REAL-WORLD MOMENTS, DYNAMIC STORYTELLING, AND CULTURALLY RICH VISUALS. THE RESULT: A 75% INCREASE IN DOWNLOADS, A 60% SPIKE IN ENGAGEMENT, AND A 45% BOOST IN PREMIUM CONTENT SALES, MAKING IT THE MOST SUCCESSFUL PHASE YET AND REINFORCING SHUTTERSTOCK’S LEADERSHIP IN AUTHENTIC STOCK IMAGERY.
PhASE III
BUILDING ON THE SUCCESS OF GET TO WORK, SHUTTERSTOCK IDENTIFIED GROWING DEMAND FOR HIGH-QUALITY, CINEMATIC CONTENT IN THE CULINARY SPACE. WE LAUNCHED A VISUALLY STRIKING COLLECTION INSPIRED BY THE ARTISTRY OF COOKING, BLENDING BEAUTY AND PERFORMANCE TO ELEVATE FOOD STORYTELLING. THE RESULT: A 50% INCREASE IN CULINARY CONTENT DOWNLOADS, NEW CLIENT GROWTH IN THE FOOD AND BEVERAGE SECTOR, AND A STRONGER POSITION FOR SHUTTERSTOCK AS A PREMIUM LIFESTYLE CONTENT PROVIDER.
