JULY TALK WAS CAPTURING RAW, AUTHENTIC ENERGY IN REHEARSALS THAT WASN’T REACHING FANS. WE JOINED THEM IN THEIR JAM SPACE FOR AGILE, INTIMATE VIDEO SESSIONS THAT DELIVERED A STEADY STREAM OF CONTENT. THE RESULT: A 35% BOOST IN ENGAGEMENT, DOUBLE THE YOUTUBE WATCH TIME, AND INCREASED MERCH SALES TIED TO CONTENT DROPS.