ASK CBUM
JACKED FACTORY WANTED TO CREATE HYPE AROUND A NEW PRODUCT LAUNCH WITH 5-TIME MR. OLYMPIA, CHRIS BUMSTEAD. WE LAUNCHED A CUSTOM HOTLINE THAT LET FANS CONNECT DIRECTLY WITH CHRIS, TURNING HIS LOYAL FOLLOWING INTO ACTIVE PARTICIPANTS. THE RESULT: 3 MONTHS OF INVENTORY SOLD OUT IN 30 MINUTES, OVER 1 MILLION VIEWS ACROSS PLATFORMS, AND MORE THAN 10,000 FAN CALLS IN THE FIRST WEEK.
Phase II
JACKED FACTORY SET OUT TO POSITION ITSELF AS THE HARDEST-WORKING SUPPLEMENTS BRAND IN A SATURATED MARKET. WE PARTNERED WITH A MR. OLYMPIA CHAMPION TO SHOWCASE HIS RAW, UNFILTERED DAILY GRIND—STRIPPING AWAY THE GLAMOUR TO HIGHLIGHT RELENTLESS DISCIPLINE. THE RESULT: A 3X SPIKE IN SALES, 500,000+ VIEWS IN THE FIRST 24 HOURS, AND THE MOST ENGAGED CONTENT IN THE BRAND’S HISTORY.
