CAN-AM
CAN-AM NEEDED A BOLD CAMPAIGN TO LAUNCH ITS NEW PRODUCT LINEUP AND CAPTURE ATTENTION ACROSS ALL MAJOR CHANNELS. WE CREATED AN IMMERSIVE, MULTI-PLATFORM CAMPAIGN SHOWCASING OFF-ROAD ADVENTURE ACROSS DIVERSE TERRAINS, ROLLED OUT VIA SOCIAL, TV, AND IN-DEALERSHIP ACTIVATIONS. THE CAMPAIGN REACHED OVER 10 MILLION PEOPLE, DROVE A 35% INCREASE IN DEALERSHIP FOOT TRAFFIC, AND BOOSTED PRODUCT INQUIRIES BY 50% IN THE FIRST MONTH.
THE LINEUP
CAN-AM'S NEW PRODUCT LINEUP WAS BROUGHT TO LIFE THROUGH A DYNAMIC, HIGH-IMPACT CAMPAIGN SHOT ACROSS THREE COUNTRIES, FEATURING A LARGE TEAM OF CREATIVES, ATHLETES, AND PRODUCTION PROFESSIONALS TO CAPTURE THE VEHICLES' VERSATILITY IN RUGGED MOUNTAINS, SANDY DUNES, AND BEYOND.
